One of the most important training tools to teach people how to cold-call is ROLEPLAYING ☎️ But most of the time people are WAY too soft with how they role-play… Because people in real life aren’t playing around! Callers don’t owe you anything… They don’t owe you patience. They don’t owe you grace for misspeaking. They don’t even owe you kindness… you called them! So the trick is to nail that first 8 seconds… Lower their guard, get them to stop viewing the call from a defensive position and into