Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...
A new study reconciles a debate that has long raged among marketers and psychologists: What color most improves brain performance and receptivity to advertising, red or blue? It turns out they both ...
Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at Multex (Reuters) ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results