With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

For those of us living in the Apple ecosystem, the App Store is second nature. It's a core part of the Apple experience and the go-to spot for any applications you might want for your device. So I was ...

Apple is currently beta testing a Managed App Distribution (MAD) system that could conceivably be used to support third-party app stores on iPhones. Apple’s plans for sideloading of apps via stores ...