Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is ...

NEW YORK—In a major step towards bringing a new cross-platform measurement system to the market, Nielsen has announced that it will be showcasing the Nielsen One cross-platform measurement solution at ...

The Korea Research Institute of Standards and Science has successfully developed a length measurement system that achieves a level of precision approaching the theoretical limit allowed by quantum ...

Nielsen and its television network clients are looking for more viewership between the couch cushions. On Tuesday, the audience measurement firm, which serves as the gold standard for television ...

Honeywell has introduced the new TMS 9250 Torque Measurement System. Utilizing non-contact digital telemetry technology, the system is built to deliver unprecedented precision and performance. The TMS ...

For years, turbine engine builders have relied on manual processes for measurement and stacking of turbines. These processes can be slow, and rely on the skill of the operator. Automating this process ...

Assessment has always been an important part of learning but lately, we’ve grown to rely on quizzes and tests that are artificial, expensive, single-purpose, uninformative, and inequitable. Our ...