Why We Need Systems Thinkers, Not Just Button Pushers In Marketing

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...
Business Wire

Keen Decision Systems Disrupts Marketing Mix Modeling Market According to Gartner Magic Quadrant Analysis

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
Forbes

Data In Shaping Marketing Decisions

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
B2B Marketing Magazine

The Agile Director of Marketing: Decision-Making in Fast-Moving Markets

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...