When American science fiction writer Neal Stephenson coined the term “metaverse” in the ‘90s in Snow Crash magazine, who would have thought that the concept would become what it is today? But as ...

The primary mandate of metarketing is to establish emotional connections with customers that drive brand and business growth. I serve as the global executive vice president of marketing at a company ...

Facebook-parent Meta is taking another step towards its Metaverse vision with the release of "Meta Motivo," a new AI model designed to enhance the realism and interactivity of digital avatars. This ...

Alorica's CMO, bringing large-scale transformation to brands and creating a personalized CX via digital/traditional channels for 20+ years. The hype cycle is in full effect, as the metaverse and a ...

The metaverse is still a mystery to many, but its component parts are already revolutionizing the way we interact with the world around us. In PwC's survey of over 5,000 US consumers and 1,000 US ...

Meta is allowing developers to create LLM-powered NPCs for Horizon Worlds. (Meta) Developers building for Meta’s metaverse platform will soon be able to create AI-powered NPCs for Horizon Worlds. The ...

As the metaverse becomes a place to hang out, more large-scale events will pop up to entice users into digital reality. The metaverse is the future, or so is the claim of many interacting with the ...

In recent years, you’ve likely heard about the so-called “metaverse,” along with a host of inaccurate descriptors like “it’ll be the next Internet” or “it will revolutionize eCommerce.” In truth, the ...