A new study published in the Journal of Experimental Psychology: General suggests that personalization algorithms used by ...

Forbes contributors publish independent expert analyses and insights. I write about fitness, health and wearable tech Algorithms have taken on an almost mythical significance in the modern world. They ...

One fact about machine learning and data algorithms that may surprise business users is that there aren’t actually that many of them. This topic can get overwhelming for busy professionals. But in ...

As software and algorithms become an increasingly pervasive part of our lives, there’s growing interest and concern on how they are affecting society, the economy, and politics. Yet, most social ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...

All around us, algorithms are invisibly at work. They’re recommending music and surfacing news, finding cancerous tumors, and making self-driving cars a reality. But do people trust them? Not really, ...

Anjana Susarla does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...