Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks ...

The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...