Media literacy is the practice of taking in media messages and understanding their influence on your thoughts, feelings and behaviors. In an increasingly technology-focused world, it's a skill people ...

Home Markkula Center for Applied Ethics Focus Areas Journalism and Media Ethics Journalism and Media Ethics Resources What is Journalism and Media Ethics The news landscape worldwide continues to ...

In order to build trust and credibility between brands and their audiences, earned media is essential. The best results can be achieved when it is integrated into a balanced, comprehensive media ...

Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

Richard Stengel is the former Editor of TIME, an MSNBC analyst, and the author of Information Wars: How We Lost the Global Battle Against Disinformation. From the moment Donald Trump’s victory was ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

Parents, scientists and the surgeon general are worried. But there isn’t even a shared definition of what social media is. By Claire Cain Miller There have been increasingly loud public warnings that ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Late last month, the U.S. surgeon general issued an advisory—a format reserved for public-health issues that demand the nation’s immediate attention. “Nearly every teenager in America uses social ...

One of the not-funny ironies of the 21st century has been that everything we thought was social media is actually just mass media, except it’s terrible and broken. Luckily, journalists and creators ...

Sign up for the daily CJR newsletter. The core debate here—as to how the press should cover Trump and his movement, and the consequences of such coverage—is far ...