The luxury space is incredibly tough to break into, but Genesis has managed while other luxury sub-brands stagnate.

The uneasy echo of a single bullhorn-amplified voice echoing off of buildings amid the incredibly busy end-of-day Seoul traffic served as an awkward background to the Genesis brand's Korea immersion ...

Marentic will lead marketing strategy for Genesis in the U.S., to enhance brand awareness, grow sales and increase market share. “Amy has a proven track record of driving transformation and growth in ...

Genesis, Hyundai Motor Company’s luxury brand celebrating its 10th anniversary, will officially enter the ‘high-performance luxury’ market next January. Moving beyond its image as a quiet and ...