A year after Unity raised prices for enterprise and professional versions of its game engine, Unity added a new charge for smaller developers who meet thresholds for revenue and installs. Starting on ...

Unity Software (U) stock plummeted 22% on Friday after Alphabet's (GOOG) (GOOGL) Google unveiled Project Genie, an AI-powered ...

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain ...

Unity faced backlash from game developers after announcing a radical pricing structure, resulting in a stock price crash. The company attempted a quick fix by introducing a restructured pricing model ...

This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on ...

Unity's fundamentals remain mixed, with ongoing revenue declines, competition, and trust issues after the controversial pricing decisions. Despite growth triggers like Unity 6 and Vector AI, the ...

If you were developing a Unity Engine game on Monday, you did so with the general understanding that you wouldn’t be charged additional royalties or fees beyond your subscription to the Unity Editor ...