Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. The intersection of innovation and creativity with emerging ...

The rapid evolution of energy infrastructure and systems creates a rare opportunity to reimagine and create the clean energy future we want, says chief innovation officer at Schneider Electric, Nadège ...

Fintechs have more to offer—not just to financial services firms, but to companies and organizations of all types. For the past two decades, fintechs have helped drive innovation in financial services ...

Innovative technology in higher education is reshaping teaching, learning, and administrative processes, offering dynamic tools and platforms that enhance engagement, personalization, and efficiency.

Product design is in a moment of profound change and redefinition as technologies like artificial intelligence (AI) and spatial computing dramatically affect computing experiences. AI, especially, may ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...

A med tech case decided by the PTAB is helpful to inform patent strategy for AI enabled inventions across various disciplines and industries. Patent applicants should expect to see reliance by the ...

Innovation often conjures images of grand projects and substantial budgets in today's fast-paced management world. However, the Indian Space Research Organisation (ISRO) provides a compelling case ...

Academic systems once lagged in innovation but now accelerate AI adoption, making it a core pillar alongside education, research and clinical care.