To thrive, media companies must also deliver trust, transparency and reliable measurement. At the heart of that shift lies a new role for content protection technology — one where watermarking and ...

Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, relevance and cultural impact.

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Before the rise of artificial intelligence (AI), there was traditional intelligence – like solving math problems without a calculator, writing with a pen and paper or even just having a lengthy ...

Think about any product or brand that you use. Would you get a tattoo of any of them? That’s the level of passion one has to inspire in an audience to be successful in the $200 billion video games ...

Colorado is ramping up an effort to measure water use on the Western Slope, developing rules and standards and rolling out a ...

As the industry entered one of its most turbulent periods in recent memory, these themes quickly shifted from forward-looking ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

University of Illinois Physics Professor Paul Kwiat and members of his research group have developed a new tool for precision measurement at the nanometer scale in scenarios where background noise and ...

Orange Line has secured its second consecutive Google Agency Excellence Award, recognised for its work in measurement ...

Snowy conditions in Buffalo in Week 14 forced officials to abandon the virtual measurement system. Jamie Schwaberow / Getty Images With the Denver Broncos leading the Tennessee Titans 20-12 late in ...

Introduction Autism spectrum disorder (ASD) is a prevalent neurodevelopmental disorder. Parents of children with ASD often have a higher level of affiliate stigma, which impacts their physical and ...