What can startup founders learn from Save the Cat! by Blake Snyder? This article explores four storytelling structure principles and how they apply to startup storytelling.

Storytelling isn’t a marketing trick - it’s how humans think. Inspired by The Storytelling Animal by Jonathan Gottschall, this article outlines 10 practical storytelling principles startup founders ...

Launching a startup can feel like stepping onto a tightrope with no safety net. It’s thrilling and full of possibilities, but it’s also undeniably risky. Different aspects can make brilliant ideas ...

Julia Austin has spent her career as a startup operator, executive coach, educator, investor, and board member. She is on the faculty at Harvard Business School and is faculty cochair of the Arthur ...

Starting your own fashion brand sounds exciting. The sketchbooks, mood boards and color swatches all spark creativity. But then comes the big question—how do you get clothes made without spending a ...

Long gone are the days when a deal was sealed with a handshake and verbal commitment, which is why the co-founder of veggie snack startup Theo’s advises entrepreneurs to be persistent – but not ...

Startups are often created by experienced engineers who figure out how to solve a technical problem they are dealing with at work, or by PhD candidates in research labs before they have even started ...

Working at a startup can feel like building a plane while you’re trying to take off. Use these ten marketing tips to effectively grow and sustain your startup. Startups can significantly enhance ...

Starting an online store without inventory has never been more accessible, thanks to dropshipping, print-on-demand, and automated ecommerce platforms. Entrepreneurs can now focus on product selection, ...