A month ago we reported on Google's announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more in-your-face answer ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...

For example, if you can gain a featured snippet, you can stand out from the crowd. And if Google is providing a link to your site for more information, that snippet can yield a boatload of targeted ...

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive ...

It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X.

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...