Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Alisha Mack, a Bloomsburg University graduate with a B.A. in communications, has joined the Bucknell Small Business ...

The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.