When you are running a small business, it is easy to look at chains like McDonald's with disdain, but there is a lot that you can learn from their success. Part of the success enjoyed by McDonald's ...

To be successful in today's dynamic and increasingly cost-conscious healthcare environment requires medical device companies to fundamentally change the way they think about their products. Companies ...

“Due to the pandemic, we utilized video meetings and constant communication with our vendors. We learned that we can be just as efficient in some regards. Of course, there is nothing that beats seeing ...

More than 40 percent of all new product ideas fail to reach their profit objectives, which can make lenders and business veterans skeptical about new product ideas. A business case for a new product ...

Here is an excerpt from Chapter 1 of the book Green Electronics Design & Manufacturing, by Sammy G. Shina. This chapter looks at how to develop a green product development strategy. 1.2 The ...

In my years of building startups and working with founders, one expectation remains constant: unrealistic product development cycles. Far too often, companies find themselves bogged down in ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Mohini Todkari leads ArcGIS Pro product engineering to enhance spatial intelligence for one million users, streamlining ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...