WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pepsi/Coca-Cola The ...

Add Yahoo as a preferred source to see more of our stories on Google. Nearly 20 years after Pepsi debuted its “Roman Empire” ad featuring Britney Spears, Beyoncé, and Pink, the soda brand is back with ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...

Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

PURCHASE, N.Y. -- PepsiCo and its ad agency Dieste & Partners took home top honors in the Hispanic television and radio category at an ethnic advertising award ceremony. The ads promoted Frito-Lay's ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 34 min ago By Erika Wheless - 5 hours 39 min ago By Brian Bonilla - 6 hours 33 min ago By Tim Nudd - 7 hours ...

Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls the greater share.