Xumo has announced a new way for advertisers to access Xumo’s premium streaming inventory through OpenPath, a direct supply path from The Trade Desk.
The direct supply path via OpenPath to Xumo’s premium streaming inventory gives advertisers more working media, less latency and better performance ...
The Desk on MSN
Xumo starts selling ad inventory through OpenPath
Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through ...
Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a new way for advertisers to access Xumo’s streaming inventory thr ...
OpenPath provides low-friction access to world-class transacting options with the added value of a consolidated platform. With global reach and integration with hundreds of processors, OpenPath offers ...
In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without ...
The Trade Desk, Inc. TTD is positioning OpenPath as a transformative force in the digital advertising supply chain, reinforcing its long-standing commitment to transparency, efficiency and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results