Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. A report ‘The Guide to Building Your Marketing Technology Stack’ by Oracle Marketing Cloud ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. The ...

Corinne leads the global marketing organization at Bluewolf, which includes digital marketing services. Corinne is responsible for global brand awareness, corporate marketing strategy, client ...

As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With ...

Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, while the technology has the promise to be transformative, incorporating it has ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Customer engagement platform Total Expert is launching a marketplace this week for financial institutions to build their marketing technology stack. Partners will plug into the Total Expert platform ...

AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...