A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Are you helping to run an e-commerce business? Looking for ways to use email marketing to boost your conversion rates? You have a lot of options for marketing your e-commerce business online: social ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...