Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

By Waylon Cunningham Feb 4 (Reuters) - KFC’s parent company in China reported aggressive growth in its digital loyalty ...