Like many business owners, you're most likely heading into 2021 with a sense of uncertainty. How will you define "success" after persevering through the challenges of 2020? You might need to ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Business planning is a process that companies both large and small use to determine a course of action that leads to revenue growth and increased profits – in other words, a path to success, explains ...

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

Cost-effective learning in business requires that people know what to learn and why they are learning. But that is not enough. We should also evaluate the learning to make sure that the time and money ...

Investors need investment objectives to provide a clear direction for their portfolios. These objectives can help align their investments with specific financial goals, risk tolerance and time ...

Opinions expressed by Entrepreneur contributors are their own. In any aspect of life, setting goals is necessary to achieve success. In the 1960s, pioneering goal-setting researcher Dr. Edwin Locke ...

Six years ago, when I had itches of entrepreneurship to scratch, I was lucky to be introduced to Matt Mohebbi, a young man who­–though coming from a much different background and expertise–was ...