Roblox (NYSE: RBLX) was once a hot stock. The gaming platform developer went public via a direct listing on March 10, 2021. Its stock started trading at $64.50 and eventually more than doubled to a ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.