Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

People turn to the internet to run billions of search queries each year. These range from keeping tabs on world events and celebrities to learning new words and getting DIY help. One of the most ...

Daren Ng shares strategic insights on the evolving foundations of modern search engine optimization, reflecting how digital visibility is increasingly shaped by structure, accuracy, and long-term ...

As AI evolves, the concern that AI-generated content will replace original, authentic human writing has become a frequent topic of discussion and debate. For example, in February 2023, just months ...

Who (or What) Searches the Search Engines of the Future? Award-winning team introduces a cost-effective method to redesign search engines for Artificial Intelligence AMHERST, Mass. – The internet ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...