BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

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Unlike virtual reality's made-up world, augmented reality adds graphics and sound to real-life places and scenes. WSJ's Katherine Boehret offers a peek into this tech trend.

AR will become the new interface between humans and machines. by Michael E. Porter and James E. Heppelmann How Does Augmented Reality Work? While the physical world is three-dimensional, most data is ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Chances are your first introduction to augmented reality (AR) was in the 1986 movie Top Gun where our fighter pilot heroes fly planes with heads-up displays that let them monitor their planes and ...

In recent years, the term "augmented reality" (AR) has gained increasing prominence across various industries, from gaming and entertainment to retail and healthcare. However, one sector that is ...

Can traditional toy makers capitalize on the rise of smartphones and tablets? Wowwee Toys thinks it can. Next week, the company behind Paper Jamz and Lite Sprites is releasing its first toys in the ...

The key is a digital twin. by Michael E. Porter and James E. Heppelmann Augmented reality starts with a camera-equipped device—such as a smartphone, a tablet, or smart glasses—loaded with AR software.

Instances of AR failure: (a) Over a period of few frames, virtual objects drift in the virtual world due to tracking failure. (b, c) Virtual objects (tables and chairs) shift globally due to ...