Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury ...

The iconic fashion house may have learned a tough lesson about advertising. What are the hallmarks of a luxury brand?

An AI-generated picture of Rosie O’Donnell in a dominatrix costume went viral. A Facebook post falsely claimed that the comedian is the new face of Gucci’s Spring 2026 collection.

Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci's reputation for ...