Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.

Overview The Google vs OpenAI disagreement has revealed the struggle that digital platforms face in controlling and protecting their data.Google has argued that ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

The data-driven world is transforming how organisations plan and execute their strategies. Numbers now influence everything, from sales to audience targeting, and the volume of data keeps growing as ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...