Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small ...

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Google made its presence felt in the front office market in a big way this week when both Salesforce.com and NetSuite announced within hours of each other their embrace of Google AdWords as an ...

As internet advertising moves from text-based static ads to other formats (most notably video ads), Google is looking to make AdWords relevant to manage the increasing complexities in digital ...

To address this Google has created a new certification within its authorized reseller program: technology platform provider. And Google has named Marchex (Marchex Connect), after a review of several ...

Québec City, Oct. 23, 2018 /PRNewswire-PRWeb/ -- DashThis, a leader in the marketing reporting software industry, recently implemented a new Google AdWords dashboard (now called Google Ads) data ...

Google is slated to argue to a federal appeals court today that its AdWords platform doesn't violate trademark law. In a brief filed with the Second Circuit, Google argues that allowing marketers to ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Salesforce.com and Google are putting more muscle into ...

Amazon is looking to give Google some well-needed competition in the online marketing space with its own platform. The report claims that Amazon's product will resemble that of Google Adwords in how ...

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...