Some examples of narcissistic behavior include inflating one’s accomplishments to gain praise, ignoring other people’s feelings, and deliberately taking credit for someone else’s work. Narcissistic ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Transcription factors that tune the expression of multiple genes could be key players in regulating behavior, but scientists need to scout for them. Peter Hamilton, a neuroscientist at Virginia ...

Scientists have uncovered a previously unknown cluster of brain cells that may help explain differences in social behavior ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adam Nelson, a principal investigator in the UW Department of Zoology and Physiology, led a study that used mice to show that social hierarchy involves status-dependent behavioral interactions that ...