POUNDLAND is now selling Elf on the Shelf inspired dolls – and they cost just £2 each. The toy, from the creators of The Elf on the Shelf, is perfect for those looking to get ahead on their Christmas ...

Poundland is retiring the ‘naughty elf’ star of x-rated Christmas ads that landed the chain in trouble with the watchdog. This Christmas, Poundland is to sell a new ‘family-friendly’ elf range aimed ...

(CNN) - Even though Santa Claus can see you when you’re sleeping and knows when you’re awake, he still needs help from his elves. Elf on the Shelf was created 20 years ago, and since then, more than ...

For Chanda A. Bell, co-author of The Elf on the Shelf, Christmastime is all the time. When Bell was younger, as the holidays approached, her parents would set out a toy Elf, who watched, listened and ...