Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

"It might be tempting to blame the seller." Amazon under fire after researchers uncover troubling pricing trend: 'Pivotal role' first appeared on The Cool Down.

Around a dozen states have introduced legislation that would upend the way hotels, airlines, and OTAs set prices.

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

One of the primary drivers behind the adoption of dynamic pricing is its ability to capture the true value of heavy-duty trucks in real-time. When word got around that the burger chain Wendy’s would ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Ride-hailing app Uber has admitted to using workers’ “behavioural patterns” to determine their pay amid long-standing conflict with drivers over algorithmic transparency. The comment, made in a ...