In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills ...

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna ...

Genesis USA Was Among the First Advertisers to Tap this Solution, Optimizing Video Creative Towards Post-exposure Search Intent NEW YORK, Aug. 21, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform ...

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with Almaz Capital leading the investment, joined by Foresight Group, Cardumen ...