Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

In a tough global economy, sloppy decision making and "going with your gut" can get you punished--swiftly. That's why leading companies are increasingly turning to a new management discipline called ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

Although accounting information systems offer vast value to accountants and their clients, they often lack the data analytical capabilities desired for creating additional value. QuickBooks, for ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...