What makes a product idea durable and what signals a short-term hype cycle? Investors from Alliance Consumer Growth, Collaborative Fund and Sonoma Brands Capital weigh in on how they separate enduring ...

In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Virtual reality and augmented reality, while still developing, have introduced new possibilities for storytelling and ...

Operators that adapt to these shifts will be best positioned for long-term success. Additionally, the surge of mocktails is shaping the landscape, offering sophisticated nonalcoholic options for ...

Plus500 reports Valentine's Day spending reached $27.5 billion in 2025, reflecting consumer resilience despite inflation, with a shift towards experiential gifts and online shopping.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Consumer behavior is evolving rapidly, with self-gifting trends, loyalty integration, and experiential spending creating unprecedented growth opportunities. North America dominates the market with 46.

Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how ...