Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Button Creative will lead advertising films and branded content efforts, while EBG Films will focus on feature films and ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields immense cultural influence and attracts some of the brightest creative ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

AI-powered ad creative platform INCYMO.AI has launched with the aim of supporting user acquisition campaigns at scale. The company said its AI system uses market data, in-game footage, ...