With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain. For too long, I think the advertising experience has been broken. The current ...

But as AI-generated content floods the internet, people are getting better at spotting it. When reading something online, we’re more inclined to think, “This feels AI-generated” if it’s vague, robotic ...

A new study from Google researchers introduces "sufficient context," a novel perspective for understanding and improving retrieval augmented generation (RAG) systems in large language models (LLMs).