In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each ...

Historically sales management has been judged on achievement of predefined sales, revenue, market growth, and quota or margin attainment. Although each of these elements is critical and will never ...

Maximum CRM effectiveness requires the cooperation and support of executives and employees throughout an organization. Many studies have found that active executive endorsement for a CRM project ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

There are many ways to make a bad technology decision for a customer relationship management (CRM) system, but only a few ways to make a good one. More often than anyone would like to admit, the ...

Integrating eMarketing and CRM isn’t just a good-to-have feature in your marketing and business development efforts; it’s essential for optimizing client outreach and maintaining data quality.

AUSTIN, Texas, Aug. 12, 2024 /PRNewswire/ -- 90- Day Sales Manager proudly launches the first activity-based CRM with built-in coaching and accountability for mortgage teams at credit unions and ...