Behavioral science is used to get people to perform certain behaviors, including ones they may not typically embrace. Clinicians, especially surgeons, generally do not like to be told what to do, and ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Mark Zuckerberg, Larry Page and Jeff Bezos are some of our generation’s archetype visionary founders. What might be less obvious is that they are arguably the best applied behavioral scientists ...

Key points Public health messaging can be improved by behavioral science modeling. New approaches extend and go beyond prospect theory. Artificial intelligence in the form of reinforcement learning is ...

Behavioral science is increasingly being applied outside university laboratories to industry settings, making an impact in the real world. I had the opportunity to interview ten leaders paving the ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

Psychology: Since psychology uses the scientific method to methodically examine the observable behaviors and responses of both humans and animals, it is essentially recognized as the study of behavior ...