Martha Stewart, 84, replaces Sydney Sweeney as the latest face of American Eagle. Stewart stars in the holiday special campaign for the denim brand’s “Give Great Jeans” holiday campaign. Notably, ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo by TheStewartofNY/GC Images/Getty Image Sydney Sweeney addressed one of the year’s most viral brand debates following the ...

So much for all of the backlash surrounding the American Eagle ad featuring Sydney Sweeney and her great jeans, or genes. Shares of American Eagle Outfitters were up 32% to just over $18 a share at ...

After a turbulent summer of marketing controversy surrounding Sydney Sweeney’s ad campaign critics linked to eugenics, American Eagle has unveiled a new face for its brand: Martha Stewart. The ...

It isn’t often that a value stock finds itself at the center of pop culture. Yet American Eagle (AEO) has caught lightning in a bottle, first with a campaign that stirred controversy and then with a ...

Sydney Sweeney won’t let the backlash from her American Eagle ad overshadow her latest work. The 27-year-old actress shut down questions surrounding the brand’s “Sydney Sweeney has great jeans” ...

American Eagle Outfitters has made a bold, divisive bet on its “sultry” Sydney Sweeney ads — but only after its commitment to the “body positivity” movement started to falter, experts told The Post. A ...

FILE - Sydney Sweeney poses for photographers upon arrival at the premiere of the film ‘Echo Valley’ on June 10, 2025, in London. (Photo by Scott A Garfitt/Invision/AP, File) NEW YORK (AP) — U.S.

American Eagle said its campaign with actress Sydney Sweeney has so far led to positive gains in new customers and sales. The clothing retailer issued fiscal second-quarter earnings that beat ...

American Eagle beat Wall Street's expectations on the top and bottom lines for its fiscal third quarter. The apparel company, which recently partnered with Sydney Sweeney and Travis Kelce, is ...