GLENDALE, AZ - March 02, 2026 - PRESSADVANTAGE - Influence Media LLC has released a comprehensive research brief ...

Sacramento, California - March 06, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an official ...

Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it ...

Analysis of data helps businesses identify which ads, content, or social media channels are producing very little return on investment (ROI). Competitor analysis tools show which channels competitors ...

Creating an AI marketing inbound campaign in 50 minutes, including competitor analysis and positioning outputs.

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad campaign planning and reporting. At launch, Barb Ads Hub includes post-campaign ...

What if you could streamline your marketing process while achieving even better results? Below, Grace Leung breaks down how Claude Cowork is transforming the way marketers approach their work, ...

The article emphasizes moving beyond vanity metrics to provable business results, crucial for CFOs. It champions full customer path analysis and incrementality testing, now more accessible thanks to ...

David Ogilvy said, “We sell or else.” And it’s a hard position to argue with. We make ads, not art. Clients come to agencies for commercial outcomes. But the language “sell” can be problematic. It can ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...